Reports To: Development & Community Engagement Coordinator (or directly to the CEO until the Development Coordinator position is filled)
Position Type: Part-Time (20–25 hours/week) with potential for Full-Time
Location: Remote
Position Summary
The Social Media & Digital Communications Manager develops and implements BLASIANetwork’s digital communications strategy to increase community awareness, engage supporters, recruit program participants and volunteers, and strengthen the organization’s online presence. This position manages social media platforms, creates compelling content, monitors engagement, and helps communicate the organization’s mission and impact.
Essential Duties & Responsibilities
Social Media Strategy
- Develop and implement a comprehensive social media content calendar.
- Manage BLASIANetwork’s presence across social media platforms.
- Ensure consistent branding, messaging, and visual identity.
- Identify opportunities to increase audience growth and engagement.
- Monitor social media trends and recommend new strategies.
Content Creation
- Create graphics, videos, reels, and promotional materials.
- Write engaging captions, articles, newsletters, and blog content.
- Highlight participant success stories, volunteer spotlights, and community partnerships.
- Produce content that aligns with fundraising campaigns and organizational initiatives.
- Maintain a library of photos, videos, and branded assets.
Community Engagement
- Respond to comments, messages, and inquiries in a timely and professional manner.
- Foster positive online discussions and community interaction.
- Coordinate online campaigns that encourage volunteerism, donations, and program participation.
- Collaborate with community partners to cross-promote initiatives.
Marketing & Communications
- Promote workshops, trainings, fundraising campaigns, and special events.
- Support email marketing campaigns and digital newsletters.
- Update website news, announcements, and program information.
- Assist with media releases and public relations efforts as needed.
Analytics & Reporting
- Track key performance indicators, including:
- Audience growth
- Engagement rates
- Website traffic from social media
- Event registrations
- Email performance
- Campaign reach and impressions
- Prepare monthly analytics reports with recommendations for improvement.
Brand Management
- Ensure all communications reflect BLASIANetwork’s mission, values, and brand standards.
- Maintain consistency in tone, graphics, and messaging across all digital platforms.
- Assist in developing marketing materials, presentations, and promotional campaigns.
Minimum Qualifications
- Associate’s degree in Communications, Marketing, Public Relations, Journalism, Graphic Design, Digital Media, or a related field; bachelor’s degree preferred.
- One to three years of experience managing social media accounts for a nonprofit, business, or organization.
- Strong written and verbal communication skills.
- Excellent organizational and time-management abilities.
- Ability to work independently in a remote environment.
Preferred Qualifications
- Experience using graphic design tools such as Canva or Adobe Creative Suite.
- Experience creating short-form video content for platforms like Instagram Reels, TikTok, or YouTube Shorts.
- Familiarity with social media scheduling and analytics tools.
- Experience with email marketing platforms and website content management systems.
- Knowledge of nonprofit marketing, fundraising, and community engagement strategies.
Knowledge, Skills & Abilities
- Excellent storytelling and content-writing skills.
- Strong graphic design and visual communication abilities.
- Understanding of current social media trends and best practices.
- Ability to analyze data and adjust strategies based on performance.
- Creativity, initiative, and attention to detail.
- Ability to manage multiple projects and deadlines simultaneously.
Performance Indicators
Success in this position may be measured by:
- Growth in social media followers and engagement.
- Increased registrations for BLASIANetwork programs.
- Increased volunteer inquiries and applications.
- Growth in donor and sponsor engagement.
- Increased website traffic and email subscribers.
- Consistent execution of the monthly content calendar.
- Timely responses to community inquiries.
Physical Requirements
- Ability to work remotely using a computer and internet connection.
- Ability to participate in virtual meetings and occasional evening or weekend events as needed.
BLASIANetwork 